White Pine Main Street Association is a 501(c)(3) nonprofit dedicated to strengthening and revitalizing downtowns across White Pine County by supporting local businesses and fostering community driven economic development. As part of the national Main Street movement through Main Street America, we use proven place-based strategies to enhance historic commercial districts and build vibrant, thriving neighborhoods. Our work helps local businesses grow while advancing the long-term vitality and resilience of our downtown communities. 

Bill Hohlt

Kelly Kelsey

Owner, Desert Rose Ceramics & Crafts

Juliet Noyes

Owner, This & That

Rachelle Bonnett, Executive Director

In June of 2026, Rachelle Bonnett was appointed as White Pine Main Street’s new Director. Originally from Juneau, Alaska, she brings a decade of experience in the arts and nonprofit sector, along with a passion for using the arts to create vibrant spaces, strengthen communities, support local businesses, and drive economic vitality. Prior to joining White Pine Main Street, she served as Gallery and Programs Manager for the Juneau Arts & Humanities Council and as Executive Director of the Juneau Softball Association. 

Outside of her professional work, Rachelle is a visual artist whose work is inspired by the many landscapes she’s lived in and explored. When she’s not in the studio, you’ll likely find her at the softball field, camping, or enjoying the outdoors with her partner and their dogs. 

Rachelle can be reached via email: whitepinemainstreet@gmail.com